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LAN SO
Senior Art Director
Brand Designer
Graphic Designer
Photographer
Creative Technologist
Visual Storyteller
Problem Solver
Senior Art Director, multidisciplinary designer and photographer with 10+ years of experience across advertising, branding and visual communication.
Senior Art Director, multidisciplinary designer and photographer with 10+ years of experience across advertising, branding and visual communication.
Senior Art Director, multidisciplinary designer and photographer with 10+ years of experience across advertising, branding and visual communication.
Born in Hong Kong and raised in Taiwan, I work across disciplines—from creative concepts and brand identities to graphic design, spatial experiences and photography.
Born in Hong Kong and raised in Taiwan, I work across disciplines—from creative concepts and brand identities to graphic design, spatial experiences and photography.
10+
10+
10+
Ideas to Execution
Ideas to Execution
HK × TW
HK × TW
HK × TW
Cross-cultural Perspective
Cross-cultural Perspective
Cross-cultural Perspective
MULTI
MULTI
MULTI
Disciplinary Practice
Disciplinary Practice
Disciplinary Practice
Art Direction · Brand · Design · Photography
Art Direction · Brand · Design · Photography
Art Direction · Brand · Design · Photography
CAPABILITIES
ART DIRECTION
ART DIRECTION
Creative Concept
Advertising
Campaign
ATL / BTL
TVC / Print / OOH
Creative Concept
Advertising
Campaign
ATL / BTL
TVC / Print / OOH
BRAND & DESIGN
BRAND & DESIGN
Brand Identity
Visual Systems
Graphic Design
Packaging
Editorial
Spatial / Signage
Brand Identity
Visual Systems
Graphic Design
Packaging
Editorial
Spatial / Signage
DIGITAL & EMERGING
DIGITAL & EMERGING
DIGITAL & EMERGING
Digital Experience
Web Design
AI-assisted Creative
Creative Technology
Digital Experience
Web Design
AI-assisted Creative
Creative Technology
Digital Experience
Web Design
AI-assisted Creative
Creative Technology
PHOTOGRAPHY
PHOTOGRAPHY
Architecture
Interior
Commercial
Fine Art
Architecture
Interior
Commercial
Fine Art
EXPERIENCE
2024—NOW
2021—2024
2018—2021
2015—2018
2014—2015
Independent Creative / Photographer
Senior Art Director · COMMUNION W
Art Director · TULA
Art Director · WOWWOWTANK
Graphic Designer · JACOBAMANDA
2024—NOW
Independent Creative / Photographer
2021—2024
Senior Art Director · COMMUNION W
2018—2021
Art Director · TULA
2015—2018
Art Director · WOWWOWTANK
2014—2015
Graphic Designer · JACOBAMANDA
2024—NOW
Independent Creative / Photographer
2021—2024
Senior Art Director · COMMUNION W
2018—2021
Art Director · TULA
2015—2018
Art Director · WOWWOWTANK
2014—2015
Graphic Designer · JACOBAMANDA
2024—NOW
Independent Creative / Photographer
2021—2024
Senior Art Director · COMMUNION W
2018—2021
Art Director · TULA
2015—2018
Art Director · WOWWOWTANK
2014—2015
Graphic Designer · JACOBAMANDA
RECOGNITION
2026
2026
Foto Slovo — Honorable Mention
IPA — Official Selection, Fine Art · Minimal / Minimalism
2026
Foto Slovo — Honorable Mention
2026
IPA — Official Selection, Fine Art · Minimal / Minimalism
2026
Foto Slovo — Honorable Mention
2026
IPA — Official Selection, Fine Art · Minimal / Minimalism
2026
Foto Slovo — Honorable Mention
2026
IPA — Official Selection, Fine Art · Minimal / Minimalism
LET’S WORK
TOGETHER
LET’S WORK
TOGETHER
LET’S WORK
TOGETHER
PHONE — TAIWAN
PHONE — TAIWAN
MESSAGING
LINE
LINE
PHONE — HONG KONG
PHONE — HONG KONG